SOS Children's Villages
In collaboration with SumoCoders
A future-proof platform that blends storytelling, engagement and fundraising—while giving both SOS Children's Villages and SumoCoders a structure they can build on with confidence.
We felt the ‘spark’ right from the start. The collaboration with Sparc and SumoCoders truly felt like a partnership. At SOS Children’s Villages Belgium, we felt genuinely heard, with our needs and feedback taken seriously. Together, we created a powerful storytelling website that never lost sight of fundraising. Their support remained impressive well beyond go-live. We highly recommend working with them!
A word by Kel W. from
SOS Children's Villages
Align. Structure. Build.
Reach out to us01
Listening & alignment
SOS Children's Villages did not need more ideas yet. They needed clarity first: what storytelling formats resonate, how to make their impact tangible, and how to stop juggling with disconnected tools. Just as importantly, they needed a team that would step in fully, not sit on the sidelines.
02
What clicked
The first spark was simple: they felt heard. From there, things moved fast. We kept conversations open, productive, and honest - especially when things got difficult. That created trust early on and helped turn recurring discussions into clearer decisions.
03
Grounding decisions in users
We could have jumped straight into concepts. Instead, we spoke with donors, volunteers, and partner organizations first. Those conversations gave us something better than speed: focus. They showed us what builds trust, what keeps people engaged, and what makes people act.
04
Structuring before designing
While the research took shape, we mapped the siteflow in parallel. That helped us align early on how tools, content, and goals should come together. Not as separate parts, but as one coherent experience. Short feedback loops kept the structure sharp.
05
Designing what actually works
With the foundations in place, design could move with intent. Dries translated a bold, expressive brand into a system that felt alive online. Flexible where it needed to be, clear where it mattered most, and strong enough to carry both content and development forward.
A foundation shaped by real people
Before moving deeper into concept and design, we needed honest focus. Through in-depth conversations with potential donors, volunteers, and partner organizations, we built a clearer picture of what SOS Children's Villages’ audiences actually need from a digital experience. Not just what looks good, but what creates trust, relevance, and action.
Bold where it should speak.
Clear where it needs to guide.
Clear where it needs to guide.
From concept to something that holds up
Reach out to us01 — Turning sparks into a concept
Once the structure was clear, scattered ideas started forming a stronger whole. Wireframes helped bring direction to the right places and keep choices grounded.
02 — Finding the balance
Testing with both French-speaking and Dutch-speaking audiences sharpened one core tension: how to explain what SOS Children's Villages does, while also telling stories that encourage donations.
03 — Designing the system
The brand book gave us plenty to work with: bold color, strong expression, and lots of character. The task was turning that into a digital system that stayed usable.
04 — Keeping build in the loop
SumoCoders stayed involved from the start, helping pressure-test ideas, clarify requirements, and shape a smoother path from design to development.
05 — The result
A future-proof platform that brings storytelling, engagement, and fundraising together—while giving both SOS Children's Villages and SumoCoders a structure they can keep building on.
Let's start building some great work together
Book a call
with Bram
Design experts united by a shared vision, dedicated to provide a solid plan for development agencies